These days, it’s sometimes only a matter of minutes before a person gets to their phone and begins to look at all the social media handles that you listed on your card, as well as, google search you. This has become the way that most people decide if they will continue down a path of working with you, or if your presentation is too sloppy to entertain the idea. So with this in mind, there are 3 things to keep in mind to make sure your follow up is ready for new business.
- Up-to-date information.
- Clean (professional if possible) images.
- Posts that are relevant to your industry/company.
Having these things in place will help ensure that your potential client feels comfortable with what you sold them on via conversation. It’s a level of proof to your elevator pitch.
Make sure your website is up to par. This is similar to making sure your social media is professional. The only difference is, when you normally think of your website, you are in business mode. Social media, notsomuch. But take time to be sure your site is up-to-date and is a reflection of your most recent work.
You don’t want your potential clients to have spoken to you about a service that they are interested in, only to find on your site that you never mention it. Inconsistency is the first step down to the pit of losing a potential opportunity. I would encourage you to regularly check your site for potential updates. But if you know you will be attending a networking event or you have just handed off your card to someone you feel confident may want to work with you, immediately review. Try to see your site in the eyes of a potential client. Maybe even consider it through the eyes of the person you just spoke with keeping your conversation in mind.
Next, reach out. Don’t stop at “thank you”. Mention that you took a look at their site/social media and think that you all would be a great fit for a new opportunity. Make it personal. Your knowledge about them via their site and social media will show them that you genuinely are interested in their business. That just may be the extra step of customer service that pushes them to working with you.
There are a few other things you could do to beef up your follow up. If you like some additional tips, join our mailing list and you can get more info! But these 3 things are absolutely key.
Happy networking and may the first impressions be ever in your favor!