Monthly Archives: June 2017

Very often, when making marketing strategy decisions, business owners are looking to see a direct connection from their chosen marketing outlet to their bottom line.  As we know, I love small businesses.  This is a big mistake I see with small businesses as it relates to their marketing decisions.  Entrepreneurs tend to opt to spend a…

Whether intentionally or not, every company, organization, and even person has branding.  It isimportant that if you are specifically attempting to accomplish anything, that you pay close attention to your brand’s image and perception.  As usual, I am going to target small businesses and entrepreneurs (after all, large companies employ departments of people to handle…