One of the most common mistakes small business owners make when running their business is skipping the step of developing a marketing strategy. No one drives to a destination they have never been to before without GPS. Why would you try to expand your business to new markets or audience without a plan? Here are…
A large majority of businesses handle their marketing in-house. Unfortunately, marketing efforts often get overlooked or handed off to someone who knows only a little about how to manage marketing for a brand. If you’re a “solopreneur”, you may find that you simply have to do everything yourself because outsourcing can be costly. There is nothing…
Create Birmingham is the only local agency exclusively focused on Birmingham’s creative industries and plays a unique role in growing the creative sector of The Magic City. Aside from their many happenings with Film Birmingham, Birmingham365, and other programs, Buddy Palmer, Jessica Moody, and Meg Daniel Nelson have found time to implement the 10-week program Co.Starters.…
We are excited that we have received an Emerging Leaders Award from the Small Business Administration! As much as we’d like to tell you it was a team effort, we can’t. The truth is, our owner and CEO, Jacqueline Jones, has spent 7 months going to sessions for 3 hours every other week absorbing information,…
We all know that holiday season comes at the same time every year. But for some reason, entrepreneurs and small business owners tend to treat it, each year, as though it’s a brand new concept. While complaining about big box stores having their Christmas decorations up in October, they neglect to turn their attention to…
Having a solid marketing strategy for your brand or business is one of the most important investments of time and money you can make. Here at One Degree, we spend 4 hours quarterly doing a group marketing strategy session with 10 entrepreneurs to help detangle their thoughts on who they are marketing to and how…
