Monthly Archives: December 2018

One of the most common mistakes small business owners make when running their business is skipping the step of developing a marketing strategy. No one drives to a destination they have never been to before without GPS. Why would you try to expand your business to new markets or audience without a plan? Here are…

A large majority of businesses handle their marketing in-house.  Unfortunately, marketing efforts often get overlooked or handed off to someone who knows only a little about how to manage marketing for a brand. If you’re a “solopreneur”, you may find that you simply have to do everything yourself because outsourcing can be costly. There is nothing…