Social media is a neccessary yet complex aspect of running a business these days. Unfortunately, we’ve come to a place where we can’t simply overlook it. Keeping up with every social media platform’s changes can be extremely overwhelming when you aren’t a marketer by trade. Even if you choose to outsource your social media management, like many do, it can yield minimal results if your content manager isn’t keeping up.
It’s best to simply to stick to what you know best, you.
Rules change. You shouldn’t.
Normally platform changes are rooted in some discovery of people acting more like bots and less like humans. It’s important to do the foundational work of defining and developing your brand’s tone, voice and persona. Doing so will allow you to maintain consistency in your content. That consistency in your message will save you from having to worry about the latest changes because your relationship with your audience is authentic.
Let your complexities show.
Not only do algorthim rules change, features come and go. Do yourself a favor and don’t overthink the use of new features. If you want to try it and it makes sense for your brand and audience, do it.
If it works for you, awesome! If it doesn’t work, you tried.
Avoid too much 3rd party interaction.
Outsourcing management of your platforms is not the 3rd party I’m referring to. I’m talking about the platforms that do things on your behalf to fake authentic engagement. The truth is, no matter how “normal” you try to make the fake comments look, it’s obvious that they are fake.
Again, authenticity is the easiest way to elude being affected by the every changing aspects of social.
It’s easier said than done to be totally engaged in your audience regularly and authentically. But, it’s what we choose when we desire to give our audience attention as a means to grow a loyal and engaged tribe.