A large majority of businesses handle their marketing in-house. Unfortunately, marketing efforts often get overlooked or handed off to someone who knows only a little about how to manage marketing... read more →
We all know that holiday season comes at the same time every year. But for some reason, entrepreneurs and small business owners tend to treat it, each year, as though... read more →
Having a solid marketing strategy for your brand or business is one of the most important investments of time and money you can make. Here at One Degree, we spend... read more →
At this point, every business, large or small, uses social media as a means to market and promote their business. Though there are many marketing channels, it seems social media... read more →
2018 is here! Let the recommitments to greatness begin! Before you hail off into 365 days hard work and success, there are a few things you may want to be... read more →
Recently, Ms. LaDara Lee (shown above) of Paul W. Bryant High school decided to use The 90-Day Marketing Makeover as a part of her class curriculum. We are so excited... read more →
We are in the last weeks of 3rd Quarter. At this point, as a business or brand owner, your mind is likely racing to figure out how you will accomplish... read more →
Very often, when making marketing strategy decisions, business owners are looking to see a direct connection from their chosen marketing outlet to their bottom line. As we know, I love... read more →
Whether intentionally or not, every company, organization, and even person has branding. It isimportant that if you are specifically attempting to accomplish anything, that you pay close attention to your... read more →
It is such a common misconception that marketing and promotion are interchangeable titles for the different services. I want to address this because not enough small business owners and independent... read more →