We all know that holiday season comes at the same time every year. But for some reason, entrepreneurs and small business owners tend to treat it, each year, as though it's a brand new concept. While complaining about big box stores having their Christmas decorations up in October, they neglect... read more →
Having a solid marketing strategy for your brand or business is one of the most important investments of time and money you can make. Here at One Degree, we spend 4 hours quarterly doing a group marketing strategy session with 10 entrepreneurs to help detangle their thoughts on who they... read more →
At this point, every business, large or small, uses social media as a means to market and promote their business. Though there are many marketing channels, it seems social media has taken the lead on the most utilized channel. For this reason, it has become critical to stand out in... read more →
2018 is here! Let the recommitments to greatness begin! Before you hail off into 365 days hard work and success, there are a few things you may want to be sure you have to guarantee you're ready. A Bomb TeamIf you plan to blow up, you're going to need to surround... read more →
Recently, Ms. LaDara Lee (shown above) of Paul W. Bryant High school decided to use The 90-Day Marketing Makeover as a part of her class curriculum. We are so excited to be included on the journey of these bright students!The 90-Day Marketing Makeover, focuses on transitioning a brand's current marketing... read more →
We are in the last weeks of 3rd Quarter. At this point, as a business or brand owner, your mind is likely racing to figure out how you will accomplish the goals you set at the beginning of the year. Now is the time to ask tough questions. The sooner... read more →
Very often, when making marketing strategy decisions, business owners are looking to see a direct connection from their chosen marketing outlet to their bottom line. As we know, I love small businesses. This is a big mistake I see with small businesses as it relates to their marketing decisions. Entrepreneurs tend... read more →
Whether intentionally or not, every company, organization, and even person has branding. It isimportant that if you are specifically attempting to accomplish anything, that you pay close attention to your brand's image and perception. As usual, I am going to target small businesses and entrepreneurs (after all, large companies employ... read more →
It is such a common misconception that marketing and promotion are interchangeable titles for the different services. I want to address this because not enough small business owners and independent brands understand the difference. When people contact me about “marketing services”, they oftentimes are looking for promotions, advertising, or even... read more →
I hope this month you have gotten some valuable information about event marketing. Feel free to scroll down to read the blogs; "Missed Opportunities" and "How To Market Yourself".If you missed the Periscope broadcasts by our owner, Jacqueline Jones, you can see them here.If you need some guidance on getting... read more →
