Recently, Ms. LaDara Lee (shown above) of Paul W. Bryant High school decided to use The 90-Day Marketing Makeover as a part of her class curriculum. We are so excited to be included on the journey of these bright students!The 90-Day Marketing Makeover, focuses on transitioning a brand's current marketing... read more →
Oct
23
Sep
07
We are in the last weeks of 3rd Quarter. At this point, as a business or brand owner, your mind is likely racing to figure out how you will accomplish the goals you set at the beginning of the year. Now is the time to ask tough questions. The sooner... read more →
Jun
21
Very often, when making marketing strategy decisions, business owners are looking to see a direct connection from their chosen marketing outlet to their bottom line. As we know, I love small businesses. This is a big mistake I see with small businesses as it relates to their marketing decisions. Entrepreneurs tend... read more →
Jun
07
Whether intentionally or not, every company, organization, and even person has branding. It isimportant that if you are specifically attempting to accomplish anything, that you pay close attention to your brand's image and perception. As usual, I am going to target small businesses and entrepreneurs (after all, large companies employ... read more →
Mar
08
It is such a common misconception that marketing and promotion are interchangeable titles for the different services. I want to address this because not enough small business owners and independent brands understand the difference. When people contact me about “marketing services”, they oftentimes are looking for promotions, advertising, or even... read more →
Feb
24
I hope this month you have gotten some valuable information about event marketing. Feel free to scroll down to read the blogs; "Missed Opportunities" and "How To Market Yourself".If you missed the Periscope broadcasts by our owner, Jacqueline Jones, you can see them here.If you need some guidance on getting... read more →
Feb
22
So, yes. This blog is basically about networking. But it’s not just networking. It’s about marketing yourself or your brand on purpose when you are in attendance. We are all very aware of business cards and elevator pitches. That’s wonderful to have. But it can extremely effective if you create... read more →
Feb
08
No matter what type of event your business is having, it is so important to capitalize on the eyes that you are present. With any event, I always encourage people to walk themselves through the event as an attendee. What happens when they walk through the door? Is someone there? ... read more →
Jan
03
In today’s world, it seems everyone has the desire to be an entrepreneur. Some would argue that the classic 9-5 is a dying concept. Well, I wouldn’t go that far. But I would say that having the ability to be your own boss has definitely become more popular in recent... read more →
Dec
09
Beyonce's first published picture postpartum. On 11/17 my son, Israel, turned 6 months old. I can’t believe I have survived thus far. Becoming a mother is, indeed, a life changing experience. It’s more than having the life of a completely helpless human in your hands. The physical journey is not... read more →