2019 is officially here! Every entrepreneur and small business is ready to hit the ground running. Before you start on an exciting and successful year, have you answered the following questions in your marketing strategy? 1. Did my target market evolve in 2018? Did they? Have they gotten older? Are... read more →
One of the most common mistakes small business owners make when running their business is skipping the step of developing a marketing strategy. No one drives to a destination they have never been to before without GPS. Why would you try to expand your business to new markets or audience... read more →
A large majority of businesses handle their marketing in-house. Unfortunately, marketing efforts often get overlooked or handed off to someone who knows only a little about how to manage marketing for a brand. If you're a "solopreneur", you may find that you simply have to do everything yourself because outsourcing can... read more →
Create Birmingham is the only local agency exclusively focused on Birmingham’s creative industries and plays a unique role in growing the creative sector of The Magic City. Aside from their many happenings with Film Birmingham, Birmingham365, and other programs, Buddy Palmer, Jessica Moody, and Meg Daniel Nelson have found time to... read more →
We are excited that we have received an Emerging Leaders Award from the Small Business Administration! As much as we'd like to tell you it was a team effort, we can't. The truth is, our owner and CEO, Jacqueline Jones, has spent 7 months going to sessions for 3 hours... read more →
We all know that holiday season comes at the same time every year. But for some reason, entrepreneurs and small business owners tend to treat it, each year, as though it's a brand new concept. While complaining about big box stores having their Christmas decorations up in October, they neglect... read more →
Having a solid marketing strategy for your brand or business is one of the most important investments of time and money you can make. Here at One Degree, we spend 4 hours quarterly doing a group marketing strategy session with 10 entrepreneurs to help detangle their thoughts on who they... read more →
At this point, every business, large or small, uses social media as a means to market and promote their business. Though there are many marketing channels, it seems social media has taken the lead on the most utilized channel. For this reason, it has become critical to stand out in... read more →
2018 is here! Let the recommitments to greatness begin! Before you hail off into 365 days hard work and success, there are a few things you may want to be sure you have to guarantee you're ready. A Bomb TeamIf you plan to blow up, you're going to need to surround... read more →
Recently, Ms. LaDara Lee (shown above) of Paul W. Bryant High school decided to use The 90-Day Marketing Makeover as a part of her class curriculum. We are so excited to be included on the journey of these bright students!The 90-Day Marketing Makeover, focuses on transitioning a brand's current marketing... read more →
