Dec 05

3 Mistakes of DIY Marketing

A large majority of businesses handle their marketing in-house.  Unfortunately, marketing efforts often get overlooked or handed off to someone who knows only a little about how to manage marketing for a brand. If you're a "solopreneur", you may find that you simply have to do everything yourself because outsourcing can... read more →
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Very often, when making marketing strategy decisions, business owners are looking to see a direct connection from their chosen marketing outlet to their bottom line.  As we know, I love small businesses.  This is a big mistake I see with small businesses as it relates to their marketing decisions.  Entrepreneurs tend... read more →