For large brands, marketing strategy is a top priority. The long-term planning and decisions about how, when, where, and why marketing will happen is extremely important to the success of a brand. If you’re a small business, you may feel pressed to skip the development of a marketing strategy and skip straight to getting it…
Social media marketing has become the number one way to market a business. Especially for small businesses, because social media is low-cost, often small business owners want to measure the success of their business on social media follows and likes. Brand growth can include social media numbers. But, it should never be your full picture.…
In 5 Tips for Small Busineses During COVID-19 Pandemic (Do’s), I go through a few things to help you keep pace with your business in these trying times. I would be remiss to not give you a few things you should NOT be doing. It can be easy to get caught up in grasping for straws.…
The bad news is the world is enduring a global pandemic. The good news is you’re a small business. I realize it doesn’t feel like good news right now, but it is. Being small means, you can pivot and adjust a lot quicker than large corporations. So, I’d like to offer you five tips to…
Marketing is at the center of every businesses list of essential needs. For some reason, however, many small businesses overlook marketing when operating their business. Entrepreneurs have a hard time seeing the value of marketing as it pertains to to growth. The main reason, I feel, this happens is because marketing is just overwhelming. It’s…
Another quarter is coming to an end. Before you prepare to repeat your marketing efforts from last quarter, take a moment and review what’s happened and if it’s effective. Why? The saying goes, “time is money.” But also, money is money. Don’t go another 3 months without knowing you aren’t wasting it. Here are 3…
